Thursday, September 9, 2010

Obama Tax Credit and More Apple

While we all know that the economy is floundering, Obama has proposed a tax credit that could possible enable firms to write off business expenses. This could give companies the incentive to write off  IT purchases. This could cause a potential reduction in IT spending since companies could wait until the write off takes effect. Companies would seriously consider delaying the purchase of IT, unitll the credit takes effect.  Since spending in companies is directly related to the state of the economy, this tax credit could stimulate spending by companies on their IT. The hopes would be for companies to re-evaluate their IT infrastructure and possibly spark the technology industry. Companies could reconsider an IT overhaul that could make their companies more efficient. They could become more horizontal and eliminate levels and thus become more profitable because of the tax incentive to change their IT philosophy. The tax credit would force companies to re-evaluate their IT simply because it would be cheapier. This would also help software and hardware companies sell relatively expensive IT equipment they wouldn't sell in this down economy.

The other day while I was in class I found out that Apple has unvieled another update to the iPod. Now the iPod includes a video confrence feature, something that is new in the iPhone. I think that Apple now needs to have more product differentiation. I feel that many of the products offer similiar features. The only difference between an iPhone and an iPod is a phone and 3g. But the phone and 3g service in many areas are horrible. The only reason I have an iPhone is because I think having everything on one device. If blackberry had a way to play iTunes then I would definitely have a blackberry on verizon. I think that many of Apple's products do similiar things and thus may not sell as much. If certain products were radically differnet many people would buy them. If I have a iPhone why do I need an iPod or iPad?

1 comment:

  1. That's exactly my problem with Apple, selling a lifestyle/image as opposed to different/functional products. I can't imagine sales of the iPod dropping off to the point that unveiling a new iPod with a feature ripped from their phones, or maybe a few extra gigs of space (which is totally unnecessary since most people's computers can't hold as much music as the 160Gb iPod does) would be worth it. Maybe hold off on all these unveilings until there is an actual game-changing product?

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